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Meet YuBi Soft Bars: The Chewy, Plant‑Based Protein Bar That Feels Like a Treat

Meet YuBi Soft Bars: The Chewy, Plant‑Based Protein Bar That Feels Like a Treat

When you think of a protein bar, the first image that often comes to mind is a dense, almost rubbery slab you bite into out of habit rather than pleasure. That mental picture is exactly why YuBi introduced a softer alternative on 15 October 2026. The new Soft Bar range swaps the classic hard bite for a chewy, dessert‑like texture while keeping all the nutritional benefits you expect from a protein‑rich snack. In other words, you get the best of both worlds – a genuinely tasty treat that still supports a plant‑based, gluten‑free, 100% Vegan.

Per 35g bar

  • 9g High
    protein
  • 99 Low
    calories
  • 0.4g Low
    sugar
  • 1.8g High
    fibre

Why Texture Matters

Most traditional protein bars aim for maximum density to pack in protein, which can leave a dry, crumbly mouthfeel. YuBi’s Soft Bars start with the same high‑quality plant protein base but introduce a softer, pliable centre that gives each bite a gentle give, almost like a caramel‑filled confection. This texture makes the bars instantly more approachable for people who shy away from the “hard bar” stereotype – whether you’re a busy professional looking for an afternoon pick‑me‑up or a kid craving a snack that feels indulgent without the guilt.

Meet the Four Flavours

The Soft Bar line is deliberately focused, offering four distinct taste experiences:

  1. Jam Roly‑Poly Soft Protein Bar – A smooth white‑chocolate coating wraps a jam‑flavoured caramel centre. The combination feels nostalgic, reminiscent of a classic jam‑filled treat, but with a modern protein twist.
  2. Peanut Butter Soft Protein Bar – Creamy vegan milk chocolate meets a smooth peanut‑butter centre, finished with a caramel layer. It’s the timeless chocolate‑peanut‑butter pairing re‑imagined for the health‑conscious.
  3. Cookie Dough Soft Protein Bar – For anyone who dreams of raw cookie dough, this bar delivers a sweet cookie‑dough centre under a milk‑chocolate coat, punctuated by a thin caramel ribbon.
  4. Salted Caramel Soft Protein Bar – A rich milk‑chocolate shell encases a soft, chewy centre laced with gooey salted caramel – the perfect sweet‑and‑salty balance.

All four share the same fully plant‑based, gluten‑free, dairy‑free and halal‑certified formulation, meaning you can enjoy any flavour without compromising on dietary preferences.

Classic or Soft?

Same 35g. A whole new texture.

The original bite

35g

Classic Bars

Our classic YuBi bars have a slimmer shape and a classic texture, with delicious layers and crunchy crispies throughout. All packed into a 35g bar.

  • Slimmer shape
  • Classic texture
  • Crunchy crispies

The softer side

35g

Soft Bars

Our new Soft Bars have a slightly fuller shape and a softer, chewier bite, with smooth centres and deliciously gooey fillings. Still 35g, just with a whole new texture.

  • Fuller shape
  • Soft & chewy
  • Gooey fillings

How Soft Bars Fit Into Your Everyday Snacking

The softness of these bars isn’t just about mouthfeel; it changes how you can incorporate them into daily life. They’re a great choice for travelling in a bag or briefcase, making them ideal for:

  • Office desks – Pair a Soft Bar with a piece of fruit for a balanced mid‑morning boost. Need more inspo? Check out our Healthy Office Snacks to Beat the Afternoon Slump.
  • Pre‑ or post‑workout moments – While YuBi’s classic range is often marketed for gym sessions, the Soft Bars work just as well as a post‑training treat when you want something less dense and more dessert‑like, or as a light pre-workout snack that’s easy to eat on the way to the gym without feeling heavy.
  • Travel and picnics – Their chewiness means they stay pleasant even when stored at room temperature for a few hours, unlike some bars that become overly hard.

Because the bars are still protein‑rich, you still reap the benefits of a satisfying snack that helps keep you fuller longer, supports muscle recovery, and fuels everyday activities.

Choosing the Right Pack

If you’re curious about the whole line but hesitant to commit to a single flavour, the Variety Soft box is the perfect introduction. It bundles all four flavours into one handy pack, letting you discover which texture‑flavour combo resonates most with you. The variety pack also makes a thoughtful gift for friends who are exploring plant‑based options.

For regular fans, buying a standard box of 12 bars (priced at £12.99) ensures you always have a stash on hand. And if you find yourself reaching for the Soft Bars week after week, consider the subscription option on our website – it delivers fresh bars to your door and saves you a few pennies each order.

Try YuBi Soft Protein Bars Today

Ready to experience a protein bar that feels more like a treat than a supplement? Explore the Variety Soft pack and see which flavour earns a permanent spot in your snack drawer. Grab yours now from our full range of YuBi Bar products and join the growing community that’s swapping hard, bland bars for chewy, flavour‑forward nutrition.

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Yubi Bars are Halal Certified

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