Flavour
Make every bite worth it.
We start with flavours you want to come back to. Rich fillings and confectionery inspiration, with our protein-bar know-how behind every bite.
SOFT RANGE
YuBi Soft: the UK’s first plant-based soft protein bar. A soft centre with a deliciously gooey texture, 99 calories and 9g protein, always vegan and gluten free.
Scroll to meet the range
01 · Why we went Soft
Twelve million
bars later…
Our original YuBi bars started the story and their success gave us the confidence to keep exploring with flavour at the heart of everything we make. But don’t worry, our core range won’t be going anywhere!
- bars sold since launch
- 12,000,000+
- customers
- 200,000+
- (and counting…)
- In 12 Countries
02 · Protein-bar know-how
We know what makes
a good bar.
Texture
A softer way to enjoy it.
Soft enough to give. Chewy enough to savour. Getting the texture right is part of what makes a good bar — and the heart of our next chapter.
Mouthfeel
Smooth. Rich. Made to savour.
Caramel on top and a satisfying soft protein base work together. Flavour, texture and mouthfeel — brought into balance.
03 · Confectionery inspiration
So we explored
our softer side.
Sweet-shop favourites. Comforting puddings. Four new flavours, evolved into the YuBi Soft range.
Pick your personality.
Scroll to meet each personality
- Salty
- Salted Caramel
- Fruity
- Jam Roly-Poly
- Nutty
- Peanut Butter
- Sweet
- Cookie Dough
Same YuBi spirit. A whole new soft side.
Now find yours.
Which soft side are you?
Every bar 9g protein·99 kcal·low sugar·12 × 35g per case
A smooth milk chocolate coating, a soft, chewy centre and a deliciously gooey salted caramel filling.
£12.99per box of 12
Shop now
A sweet twist on a classic favourite. Smooth white chocolate coating with a jam-flavoured caramel centre.
£12.99per box of 12
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A classic combination of chocolate, peanut and caramel. Creamy vegan milk chocolate, a smooth peanut butter flavoured centre and delicious caramel.
£12.99per box of 12
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Creamy vegan milk chocolate, a sweet cookie dough centre and a smooth caramel.
£12.99per box of 12
Shop nowBEST SELLING FLAVOURS 🔥
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£12.99
£3.09/100g
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Your Box, Your Way.
You choose your favourites, we'll do the rest!
Choose from 12+ flavours
WHY YUBI?
HIGH PROTEIN
All of our YuBi Bars are packed with 10g of high quality plant protein!
PLANT BASED
Our bars are 100% plant based, Vegetarian Society & Rainforest Alliance approved!
LOW SUGAR
From as little as 0.3g of sugar in our bars!
99 CALORIES
Pound-for-pound the lowest calorie protein bars in the UK!
FREE DELIVERY
Dodge delivery fees when you order over £30 worth of YuBi goodies!
GLUTEN FREE
YuBi Bars are 100% gluten free, coeliac safe.
HIGH IN FIBRE
All of our products are high in fibre!
BLOGS 🧐
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launchNEW: Lemon Cheesecake and Salted Pretzel Are Officially Back at YuBi
Lemon Cheesecake and Salted Pretzel are back — Lemon Cheesecake as the winning flavour from YuBi Rewind, and Salted Pretzel from our Summer of Soccer line-up. Now available as standalone bars, in Pick N' Mix, or on Subscribe & Save.
launchNEW: Double Choc & Dubai Choc Protein Bars Are Here
Double Choc and Dubai Choc started life as limited editions — Both are now here to stay: available as 12 packs, in Pick N' Mix, and on Subscribe & Save.
