Dark Choc Matcha REALLY Caused A Stir

A matcha bar with real matcha powder from Japan, coated in a delicious dark chocolate

We are constantly thinking about new flavours to taste, and we decided we wanted to try something a little different.. Not only a luxurious, sweet but earthy flavour, but double antioxidants. Incredible. Our Product Development magicians whipped up a batch and we were HOOKED. Dark Choc Matcha was born. We had a great feeling about it, and on 5th Feb, we granted you the chance to feel this great feeling too.

Boxes were flying out the warehouse faster than you could say 抹茶, ready to be enjoyed. Each bar, enrobed in a smooth dark chocolate, has 10g of protein and 0.5g of sugar. It’s earthy green centre is topped with a sweet, light caramel and doused with crispies.

When we say you have to be quick, we (usually) mean it.

On 5th Feb 2026, we released Dark Choc Matcha into the world, and you literally ate it up. No more than 6 days later and there’s a Matcha shaped hole on the shelves of our warehouse.

DARK CHOC MATCHAS BIG DAY OUT

On the 8th Feb, we grabbed our trolly full of protein bars and hosted a pop up in Liverpool with Good Ground (who host weekly run clubs) & Cornhill Coffee Van. We met so many beautiful faces before and after their run, whilst we chatted away and enjoyed copious amounts of hot drinks from Cornhill (thank you Jules, Rosie & Ruby). Many-a-matcha bar was enjoyed by all.

6 days go by and we’re completely sold out.

Dark Choc Matcha is but a memory (except for the stragglers we had left in the studio, but they’d all been compromised by our videographer). Since then, the emails have been flooding in, asking for us to make this a permanent flavour, but we will continue to keep you on your toes 😉 A big thank you to everyone who bought a box or tried a bar; your enthusiasm inspires us to keep creating, innovating and sharing new flavours with you.

Matcha has cropped up just about everywhere over the last few years, as I’m sure you know, but it can be dated back to China during the Tang Dynasty (618-907 CE). Back then, tea leaves were pressed into bricks which were easily transported and stored, before being ground into a fine powder and mixed with hot water to create a frothy drink. During the 12th century, matcha was introduced to Japan which transformed their tea culture forever, and by the 16th century, it had become an essential part of Japanese society. After the 17th century, matcha’s popularity declined as other green teas became more accessible, but today we see it back on top due to a growing global interest in wellness. From trendy coffee shops to lifestyle content on social media, so many of us are enjoying the taste and benefits that matcha has to offer.

Matcha is renowned for its exceptionally high antioxidant content, helping to protect your cells from free radical damage and supporting your body’s natural defences. It can also support your immune system, reduce stress and promote a healthy heart, all whilst enhancing brain function and energy.